Swell Raises Series A to Help Local Businesses Grow Through Customer Engagement

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Salt Lake City, UT – Swell, a subscription platform to help businesses increase social engagement/reviews, boost overall online presence, and streamline communications with their customers, announced it has closed a Series A financing round led by SkyLab Ventures; existing investors also participated in the round. This investment will help Swell refine its go-to-market motion, explore new verticals, execute on its product roadmap, and continue to capture market share from its competitors.

“We are very bullish on the ongoing market demand for smooth customer experience; Swell tackles several of the core experience challenges that businesses face,” said Benson Metcalf, General Partner at SkyLab Ventures. “Swell is the kind of high-growth SaaS business that customers, employees, and investors all strive to support. We’re thrilled they chose SkyLab Ventures, Cultivation Partners, and Teamworthy to help them scale.”

Founded by Drew Sparks and Zeke Kuch, Swell provides an automated growth platform to help small businesses get discovered in local searches, learn from customer feedback, and enhance their reputation through true customer sentiment. Businesses using Swell’s all-in-one platform see tremendous value in its ability to help acquire new customers, retain existing new customers, and increase overall engagement and transparency in the community. Swell serves multiple industries including healthcare, retail, service, hospitality, and tourism.

“Swell is lucky to have such great backers,” said Drew Sparks, Swell CEO. “SkyLab, Cultivation and Teamworthy are perfectly positioned to help us accelerate growth. We anticipate many more delighted customers and users of Swell; we’re excited for this new chapter!”

In the coming months, Swell plans to scale their marketing and sales efforts as well as hire key employees needed to fuel their rapid growth. The Company also has an exciting roadmap full of additional features and functionalities to help improve its customers’ experience and results from using the platform.

For more information on Swell visit www.swellcx.com.

About SkyLab Ventures
SkyLab Ventures is a breakthrough $30M investment fund and advisory group built to help founding teams grow towards an exit. The SkyLab team has experienced IPOs, strategic acquisitions, and PE buyouts, as well as multiple rounds of funding. As operators and founders, SkyLab has assembled an amazing team of marketers and growth practitioners that support our portfolio. SkyLab invests in early-stage companies in the direct-to-consumer/eCommerce space as well as the B2B SaaS industry.

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New Venture Fund in Utah: SkyLab Ventures

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Daryl was a founding and principal engineer at Qualtrics. Over his 13-year tenure there, Daryl helped the company grow from a basement startup into the most successful software company in Utah history culminating in an $8 billion acquisition by SAP in January 2019. Serving in various engineering and product management positions, Daryl made significant contributions to many of Qualtrics’ most successful product lines including Research Core, Digital Experience, Customer Experience, XM Directory, and Employee Experience – a portfolio of products with a combined revenue (ARR) in 2019 of more than $400 million.

Tim Holladay

Tim joined the Spacestation in August 2019 as the managing partner for Spacestation Investments, an early stage angel investment team. In addition to funding the famed Spacestation Gaming esports organization, Tim has led investments in Magic Spoon, Olipop, Giggster, Koia, Evercast, Kinder Beauty and 25 more. Tim specializes in connecting SkyLab portfolio companies with influencer marketing strategies for explosive growth. Prior to the Spacestation, Tim and his brother Sean built and sold their startup Crowd Mics to Biamp.


Entrepreneur and investor in people. Derrick founded Extreme Staffing in 2010 and exited in 2020 in the top 7% of largest agencies in the nation. Over the past decade, Extreme Staffing helped hundreds of companies and tens of thousands of employees build better futures finding careers. Leader in organizational development, how companies should hire successfully and build company culture. Derrick invests in and sits on the board of several successful start ups.

Sean Holladay

Better known as Holladay, Sean is co-founder of The Spacestation. In 2017 he built Spacestation Integrations which has become one of the most innovative and fastest growing influencer marketing agencies in the country. Holladay struck the first influencer deal with Mattel to create two custom Hot Wheels cars. He partnered with Nomatic and launched a $2.4 million KickStarter campaign for the top YouTube photographer Peter Mckinnon. Spacestation Integrations paid creators over $11M in 2020. SkyLab benefits from Holladay’s genuine relationships with top influencers, companies and investors. Prior to founding the Spacestation, Holladay was the co-founder of Crowd Mics, which sold to Biamp in 2016.

Chandler Welling

Over the last 10 years, Chandler has been leading creative and customer acquisition for some of the internet’s biggest brands, most notably Snow Teeth Whitening who went from startup to $100M+ in two years. 

Having successfully deployed tens of millions of dollars across Facebook, Instagram, Google, and Snap; Chandler is no stranger to customer acquisition at scale. Chandler’s unique view on creative, paid media, and innovative products and services made his addition to the Skylab team a foregone conclusion.

Connor Jenkins

Connor Jenkins is an operator and logistics specialist. Prior to joining SkyLab Ventures, Connor had managed a large real estate portfolio, built out sales and logistics infrastructure for a tech startup, and consulted Mercedes Benz covering over 130 dealerships maximizing opportunity across their sales and marketing operations. Connor has a unique ability to look into a business and problem solve, which makes him a valuable asset here at SkyLab.

Greg Woodward

Greg is one of the most accomplished business leaders in Utah. Greg has been at the forefront of building some of the greatest success stories in the last 15 years. He was a founding member of Huntsman Gay Global Capital (HGGC) where he was a leader in portfolio operations and helped drive significant exit valuations in their $1.1B debut fund that propelled HGGC to its second fund. He was CFO and COO of Pluralsight overseeing 8 acquisitions and multiple rounds of debt and equity capital including the largest venture capital round in the State of Utah at the time. Since then, Greg has developed an impressive portfolio of investments, board seats and advisory roles to help the next wave of startups and funds. As an advisor to SkyLab, Greg has been a huge voice in the strategy and positioning of the fund and in the ongoing execution.


Bobby is a seasoned M&A and fundraising professional. Prior to joining SkyLab Ventures, Bobby worked at SaltStack, a B2B infrastructure software company, where he played an important role in the Company’s financing strategy and eventual strategic sale to VMware. Before SaltStack, Bobby spent time as an investment banker at Raymond James in their Technology & Services group and is responsible for assisting in over 10 successful M&A and capital raising transactions cumulatively worth over $1 billion in transaction value. Bobby started his career as an analyst at Peterson Partners, a middle-market private equity firm in Salt Lake City.